This year Ditre Italia is celebrating an important landmark: its ruby anniversary, 40 years in the world of design, bespoke textile tailoring and wellbeing.
The company is not just celebrating this milestone, but a stage in the journey which has seen it grow, since 1976, the year of its establishment, into a solid business in our country. The Ditre Italia brand is also well-known abroad, as the company exports its Made in Italy products and exhibits at the leading international trade shows in the furnishing and interior design sector.
Dedication, passion, an intuition for change and the ability to embrace new trends and tastes: these are the cornerstones which have made Ditre Italia the company it is today. Thanks to its dynamic attitude, it has also set up a number of strategic working relationships with important industrial partners, giving its products, process and technology the innovative edge.
Ditre Italia’s success lies in its design philosophy which pushes back the boundaries of the concept of the single product and focuses on a broader reach. It no longer wants to just create objects but inspire stories to tell, passions to experience, emotions to share.
Thanks to the experience it has built up over the years, Ditre Italia has developed its Total Outfit concept, bringing together products that speak the same language, creating coordinated ambiences with a single cohesive style. The approach is customer-centred , giving the opportunity for them to furnish not only the whole living area by combining sofas, armchairs and accessories, but also the bedroom with its new bed collections and accessories.
The Total Outfit philosophy also espouses the designwear concept, where customers can “dress” their furniture with exclusive fabric or leather upholstery in line with the latest trends, creating coordinated, complete and one-of-a-kind environments.
This 40th anniversary is a real reason to celebrate for a company which certainly does not feel its age and is ready to make the most of its past experiences to boldly face the challenges the future has in store.