The Salone del Mobile 2016 in Milan, the venue for the presentation of our latest furnishing creations, recently came to a close. The decision to exhibit at the Salone 2016 represented a strategic move for our brand, which recorded excellent results at the end of 2015, consolidating its reputation not only in Italy but also abroad.
The Salone, an important international showcase, provided the pretext not only to launch the exciting new Cart armchair project, the result of the partnership with the Joe Colombo Studio, but also to inaugurate our first flagship store in via Carducci 38 in the heart of Milan, just a short distance from Sant’Ambrogio.
Ditre Italia met with journalists at the press conference it held at the new single brand store on 13 April, with architect Daniele Lo Scalzo Moscheri making an interesting speech and special guest, architect Ignazia Favata, the current owner of the Joe Colombo Studio, in attendance.
It provided the perfect opportunity to showcase our new retail store, a large, real life, functional “stage” where our vision of living space is broadened to include the bedroom.
Every room has a surprise up its sleeve with its furniture and furnishings, every corner reveals a functional solution which blends in effortlessly with the original style of the building. The store, just like a house, is an exercise in design, confirming the company’s ability to work with spaces and find solutions for even the most complex situations, personalising them to meet customers’ needs.
The sales concept takes customers into the world of textiles, thanks to the large department dedicated to the finishes. Customers can visit the DiTre Italia atelier where they can browse, touch, mix and match all the different kinds of fabrics on offer to upholster the products.
Your sofa upholstery is just like a new outfit, which you choose and wear with loving care.