Ditre Italia continues the strategic plan beyond the national borders inaugurating the first store in Paris in these days. With this opening the company strengthens its presence in Europe and in particular in France, becoming a new reference point for the “Made in Italy” design lovers.
Based in the central Boulevard Saint Germain, at number 223 of an historic redeveloped building, the store is spread over an important area of 130 smq on two floors with seven large windows overlooking one of the main shopping streets, close to the Louvre museum and to the Tour Eiffel.
Among the corners dedicated to every room of the house, it is possible to find out the new products signed by Ditre Italia.
With its interior design in line with the concept of Designwear, the new store reflects the brand’s DNA: essentiality and timeless elegance linked to Italian culture and the art of savoir-faire, which goes beyond trends and appearances. Charm, beauty and proportion intersect in a delicate balance where the added value is given by details and tailoring finishes, that outline not only exclusive products but are also looking for a different design concept which – as result – produces original homes.
The store presents different iconic products that fit to several environments, from the living area to the dining one. Among the best selling products stand out: the Clip sofa, with a geometric essence based on minimal shapes and with a welcoming comfort, the Chloè Luxury Swivel armchair, with a soft and round line embellished by a refined decò detail on the backrest, the Central Park product family, whose table and chairs adapt to every conviviality dimension thanks to an orderly, relaxing and full of personality design, and the modular Krisby sofa, characterized by the foot with fluid lines made of metal alloy.
The protagonist of the sleeping area is Kim bed with a balanced structure that recalls the elegant lines of the homonymous Kim sofa, in which the accessory- the bookcase- becomes part of the products themselves recreating an idea of alcove totally devoted to relaxation.
The furniture is combined with the exceptional series of accessories such as coffee tables, lamps and sideboards, Primopiano mirror which features two contrasting mirrors fitted one behind the other, and Glare, the three-dimensional design mirror, both with a minimal style and proportions that match perfectly in the living area.
With this important step, Ditre Italia confirms the prestige of the brand, taking full advantage of the potential that the “Made in Italy” stamp still represents for the international market today.