Expectations are high this spring, as it promises a host of new products and events in the design world and for Ditre Italia, too. In fact, we are getting ready to inaugurate our first single brand store in the heart of the Lombardy capital. The store will become the focal point for a process that stands for quality products and an upholstery tradition with its own distinctive personality and, most important of all, it will have all the communication tools needed to take the global market by storm.
With its interior design in line with the concept of Designwear, the new flagship store will showcase total outfit living spaces, coordinated, complete and unique, endorsing an increasingly organic vision of the contemporary home. As well as sofas and armchairs, the product range has been broadened to include cabinets, coffee tables and accessories such as lamps and rugs which all speak the same language and create a coherent living space.
To mark the occasion, we will be holding the world preview of the Cart armchair, the result of a new and important artistic and design partnership that promises to inject new spirit into Ditre Italia’s image. Cart was created thanks to the company’s collaboration with the studio of one of the greatest Italian designers of recent years: Joe Colombo.
We have chosen the exclusive location of the first Ditre Italia flagship store to officially present this exciting new creation, a venue that will become our permanent showcase in the heart of Milan.
Don’t forget that we will also be exhibiting at the Salone del Mobile, in Hall 12, Stand C01/D02, where visitors will be able to see this product by the famous Milanese designer for themselves.
The flagship store, located in via Carducci 38, will be inaugurated during Milan Design Week (12 – 17 April 2016) and will be open from 10.00 am to 10.00 pm.